Adrian J Cotterill, Editor-in-Chief
It looks like Place Exchange is continuing its expansion into Europe’s largest markets including France, Germany, Italy, Netherlands and the United Kingdom.
We see partnerships with leading European publishers such as ACMS, Alight Media, Atmosphere TV, Blue Billboard, City Outdoor, Clear Channel Europe, Executive Channel Network, Global, London Lites, Mass Media, Pixology Outdoor, RevTV, Smart Outdoor, TuMedio, and Zoom Media.
Marketers can now programmatically activate across a variety of premium DOOH formats such as roadside large format displays, retail kiosks, street furniture, office buildings, gyms, and more.
We understand that there will be more (formal) updates on their European partnerships in the coming months.