Adrian J Cotterill, Editor-in-Chief
Accenture (NYSE: ACN) has made a strategic investment through Accenture Ventures in Looking Glass Factory.
Looking Glass, with headquarters in Brooklyn, New York and additional operations in Hong Kong, has developed an end-to-end holographic platform, with a lineup of displays that can show content in life-like 3D, without requiring the use of headsets or head-tracking.
Looking Glass has paired its display technology with a software suite that allows brands, designers, and consumers to showcase 3D content that is typically viewed in 2D. The fast-moving shift from 2D to 3D media could have a significant impact on the future of retail, communication, and eventually, the home, where the consumption of 3D media could become the norm. In June 2022, Looking Glass introduced the world’s largest holographic display, the Looking Glass 65″, which is already being used in Accenture Labs in San Francisco.
David Treat, senior managing director and global lead of Accenture’s Metaverse Continuum business group said “Looking Glass’ 3D technology can be deployed in physical environments along with paired metaverse experiences to create deeper, more immersive interactions between brands and their customers. We believe this technology has the potential to play a valuable role in metaverse content creation and across enterprise applications that bridge the physical and digital worlds, including retail marketing and holographic communications.”
In March 2022, Accenture formed the Accenture Metaverse Continuum business group, which combines metaverse-skilled professionals and deep capabilities in customer experience, digital commerce, extended reality, blockchain, digital twins, artificial intelligence and computer vision to help clients design, execute and accelerate their metaverse journeys.
Shawn Frayne, co-founder and CEO of Looking Glass told us “With our patented software and hardware platform that includes our Looking Glass Portrait display and the larger format Looking Glass 32″ and 65″, Looking Glass holograms are poised to drive the seismic shift from 2D to 3D. We believe this shift will be bigger than that from radio to TV, or the shift from black and white to color. The hologram era has truly begun and joining Accenture Ventures’ Project Spotlight initiative will help us drive increased enterprise adoption of the powerful brand experiences and connections that Looking Glass will deliver.”
Looking Glass is the latest company to join Accenture Ventures’ Project Spotlight, an engagement and investment program focused on investing in companies that create or apply disruptive enterprise technologies. In addition to funding, Project Spotlight connects emerging technology startups with the Global 2000 to fill strategic innovation gaps and offers extensive access to Accenture’s domain expertise and enterprise clients, helping startups harness human creativity and deliver on the promise of their technology.
Terms of the investment were not disclosed.
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