Epic Outdoor, a niche media company specialising in developing and marketing large-format, high-impact static and digital Out-Of-Home platforms, has announced a new digital billboard which they claim is the first billboard of its type in South Africa to be powered by sustainable energy sources.
The 830kw of power required per day will be supplied by 270 540-watt panels installed on the large field behind the property. The solar and battery farm is already complete and will supply 95% of all energy needs (the billboard can draw power from Eskom when required).
Rene Hedley, director of Epic Outdoor was quoted as saying “This is a roadside digital LED on a bespoke building that has a run-up of more than 800m. It all adds up to a site with incredible impact. The site ticks every single box. It’s unique in the South African context. It is inconceivable that anyone could ignore a screen of this size for the full duration of the 800m+ run-up, particularly as this stretch of highway is notorious for routinely being highly congested”
Epic Outdoor was founded in 2016 with no inventory but with a clear vision to develop inventory to rival some of the largest advertising sites in the industry. Through significant good fortune, and much perseverance they are proud to boast a portfolio that is unique amongst many South African Media Owners.
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