Elizabeth McIntyre Joins @OMA_Australia As CEO

Tristan Cotterill

The Board of the Australian Outdoor Media Association has announced that Elizabeth McIntyre has been appointed Chief Executive Officer of the association and MOVE, commencing April 3, 2023.

We are told that the announcement follows an extensive and thorough executive search to replace outgoing CEO Charmaine Moldrich who has held the position for 13 years.

Elizabeth has spent the past 12 years as Group CEO for Think Brick Australia, Concrete Masonry Association of Australia and the Australian Roofing Tile Association, collectively. As an industry leader, she has delivered over a decade of growth to the three boards who support that particular $900M industry.

Previous positions include Executive Director, Marketing and Sales for the Australian Turf Club, Marketing Director for Walt Disney Television International, and Marketing Manager Motorsport for Ford Motor Company.

OMA Chairman Charles Parry-Okeden told us “Elizabeth’s experience using data to drive decisions, and her application of technology to improve experiences, made her a clear stand-out for this role. Having led an industry body for more than a decade, she is uniquely positioned to step in and lead our team and industry, taking up the reins and continuing to drive growth. The OMA Board is looking forward to working with Elizabeth and we welcome her to the industry. Our industry would not be where it is today if not for the passionate and aspirational leadership of Charmaine. In the coming months we’ll be celebrating her achievements and wishing her well on her next venture”.

Outgoing CEO Charmaine Moldrich will depart the business in early April after a short handover period, to take six months off before considering her next move.


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