Australian #OOH 2022 Full Year Results

Tristan Cotterill

The Australian Out of Home industry today announced full year net media revenue results including the category breakdowns for 2022.

The industry saw a total increase of 27.6 per cent on net media revenue in 2022.

As previously reported, net media revenue for 2022 increased to $1,060.5 million, up from $831.1 million* for 2021, across the following categories:

 

Category figures 2022^^:

·     Roadside Billboards (over and under 25 square metres) $463.8 million
·     Roadside Other (street furniture, bus/tram externals,
small format)
$238.5 million
·     Transport (including airports) $100.3 million
·     ^Retail, Lifestyle and Other $257.9 million

 

Category figures 2021*:

·     Roadside Billboards (over and under 25 square metres) $362.5 million
·     Roadside Other (street furniture, bus/tram externals,
small format)
$195.7 million
·     Transport (including airports) $48.7 million
·     ^Retail, Lifestyle and Other $224.2 million

Digital Out of Home (DOOH) revenue accounts for 64.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.9 per cent* for the same period last year.


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