Mike Fidler Joins @8K_Association

Andrew Neale

In an effort specifically designed to build upon its founding mission, the 8K Association this week announced that it has retained Mike Fidler, a highly regarded consumer entertainment veteran, as its new executive director.

Mike will be responsible for furthering the adoption and implementation of 8K and its entire ecosystem – including the growing number and variety of compatible products – in a strategic manner, while conveying the 8K message effectively to all industry stake holders, including content creators, delivery platforms and the production community.

Previously, he served as senior executive for a number of major CE companies and organisations, where he was responsible for driving the launch of technologies such as DVD, Blu-ray Disc, 4K UHD, Digital Cinema and Filmmaker Mode.

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