DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week that W Group, along with its two entities Hypermedia and DigitAll, have joined the association.
Habib Wehbi, Chairman & CEO of W Group told us “We are excited to become members of the global DPAA community, as this opportunity exposes us to many business acceleration benefits, including a wide array of digital networks, extensive database, along with insights on software and hardware solutions. DPAA connects us with the global stakeholders in OOH media, and further integrates us into the global advertising ecosystem”.
W Group is a management holding company with a diversified portfolio in DOOH Media and Technologies. Its subsidiaries Hypermedia and DigitAll play a major role in the latest advancements, tech innovations, and smart solutions that push the industry forward in the UAE.
- Hypermedia empowers brands to grow stronger through smart Digital Out-of-Home Media Experiences. It’s OOH network, the largest in the UAE, is a combination of technologically led media and data measurement tools across prime strategic locations in Dubai Metro, outdoor, and prominent malls and hypermarkets.
- DigitAll, in its turn, ignites the transformation of smart measurable media in the region while providing unique and creative solutions that offer the latest technologies for digital OOH interactions that lead to high ROI.
Barry Frey, President & CEO of DPAA told us “I’m pleased to welcome W Group into the DPAA. They represent the best and brightest in UAE and we look forward to the exchange and sharing of ideas and best practices with them and all our global members”.
As the leading tech company in OOH media in the region, W Group has delved deeper into real-time data measurement and real-time triggered advertising to bolster its experiential ecosystem.