Paul Sigaloff Joins oOh!

Tristan Cotterill

oOh!media this week announced the appointment of highly experienced media executive, Paul Sigaloff, to the newly created role of chief revenue and growth officer.

A proven sales and digital transformation leader, he joins oOh! as the Australian Out of Home sector continues to record growth and oOh!, as the industry’s largest Out of Home media company in the country, continues its rapid transformation to being a digital first business.

Paul has spent more than 20 years at leading Australian, UK and global media brands, transforming legacy businesses into future focussed, digitally enabled ones, heading sales teams to drive growth, and building a deep understanding of complex media channels and audience engagement.

Reporting to CEO Cathy O’Connor, the newly created position encompasses all sales and revenue operations, in addition to product strategy. Sigaloff will also oversee the connected platform strategy to ensure oOh! develops its technology and processes in line with the needs of the customer.

Cathy told us “As oOh! evolves into a digitally led business we want the leadership in place that continues to extend our capabilities and focus on the future. Paul is a strong strategic thinker with a track record in growing media brands, developing new markets and delivering revenue outcomes across technology-driven environments. His appointment aligns with our strategy to provide advertisers and agencies with a frictionless ecosystem and to further capitalise on the significant growth opportunities that exist within the OOH sector, particularly in the areas of programmatic and digital. I’m delighted to welcome someone of Paul’s calibre to the oOh! team and look forward to working with him to realise our vision.”

As VP head of APAC at Yahoo!, Paul was responsible for launching Yahoo! in Australia and New Zealand following the demerger between Seven West Media and Yahoo! and leads the advertising technology business across Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, Taiwan, and Southeast Asia.

As national sales director at Fairfax Media he scaled its digital and sales business before moving to the Metro Division where he was responsible for transforming and integrating its digital, print and magazine businesses as general manager, digital and national sales director – delivering a year-on-year increase in online revenues. He has also held senior sales director roles at Global Radio, Channel 4, and Virgin Media in the UK. In 2021 he was appointed a board member of Australia’s media/marketing industry social purpose organisation, UnLtd, and is a former board member of the IAB.

He joins oOh! on May 15.


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