Tomorrow, Wednesday March 22 the Prebid Digital Out Of Home – Roadmap Webinar takes place. Prebid DOOH Task Force Chair, Mina Naguib will host a discusson of the future of what the #DOOH framework looks like within the Prebid framework.
Formed in September of 2017, Prebid.org is an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across the industry. Funded by dues-paying members, it manages the open-source projects Prebid.js, Prebid Mobile, Prebid Server, Prebid Video, Prebid Native, and others. Prebid.org is open to all companies who are part of the programmatic ecosystem, from adtech vendors to publishers and others.
The organization believes that working together, they can drive standardized, transparent technology for advertising that will make it easier for buyers and sellers to transact at scale in a fully programmatic ecosystem.
Hivestack CTO Mina Naguib was appointed as Chairman of Prebid’s DOOH Taskforce back in October 2022, its purpose being to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and work with other committees on new and improved documentation.