Adapt Media and NEO, two of Canada’s most entrepreneurial OOH advertising companies with head offices in Toronto and Montreal respectively, have signed mutual sales representation agreements for their Out-of-Home networks.
Having a symbiotic synergy in the convenience store and gas station space, Adapt Media, in tandem with Neo’s Toronto team, will represent NEO’s On-The-Go network for English Canada while the NEO Montreal team will exclusively showcase Adapt’s Canadian network in the Quebec market. Digital screens on pumps, in c-store and service station windows, and at check-out follow the consumer in a captivating fashion on their path to purchase. The combination of NEO and Adapt’s service centre and convenience store networks equate to total Canadian coverage with over 5,300 screens.
Ronald Tapiéro, President of NEO told us “Our alliance with Adapt Media is a natural integration of equals. Jamie and his team have developed an impressive offering of cross-country signage options in convenience stores like Couche-Tard/Circle-K and its 3,600 screens, alongside specialized networks like INEO’s liquor store matrix in Alberta and BC. Our Quebec-based team will take Adapt’s Quebec sales to new heights with our collaboration of network assets and talent”.
NEO offers four leading networks in Canada: NEO Shopping (shopping malls), NEO ON THE GO (gas stations and convenience stores), NEO FITNESS (fitness centers) and NEO MOBILE (geo targeting advertising via mobile). Their network is established in more than 450 locations across Canada, throughout eight provinces and 150 municipalities, and includes more than 3,750 advertising screens.
Jamie Thompson, CEO of Adapt Media said “NEO is an agile organization with a trail-blazing spirit exactly like Adapt’s. NEO’s solid client relationships in Quebec allow us to expand our customer base and provide advertisers with the opportunity to experience the power of combined networks. Simultaneously, our Toronto team will profitably showcase Neo’s specialized On-The-Go network, currently deployed in 347 service stations and convenience stores with more than 1,140 screens across Canada, as they deliver a fully realized integration of NEO and Adapt networks to unique audiences across the country”.