Adrian J Cotterill, Editor-in-Chief
Talon, the global independent Out of Home media agency, announced Monday that it has acquired Evolve.
Evolve is a leading international OOH specialist and works with a wide range of brands, agencies and media owners, both in the UK and around the world and is led by its founder and CEO, Robin Hall, and Danielle Austin, Managing Director.
Their remit will be to help strengthen Talon’s global presence and align with Talon International. With no immediate plans to integrate, Evolve’s clients will now have access to the additional data and tech capabilities of Talon, which will be significantly enhanced by leveraging the scale of the combined businesses.
Robin Hall, founder and CEO Evolve, told us “It was important for us to align with a company that shares our values. We believe that through the right combination of people, culture and investment, we can help realise the full benefits of OOH, making it ever more measurable, efficient and effective. It’s such an exciting time in our industry – we’re starting to see the effects of real innovation across creative, planning and measurement. Talon is at the forefront of the OOH evolution with innovative proprietary data-driven tools and technologies that drive ROI and best-in-class creativity. Joining forces gives us the opportunity to extend our technical and creative capabilities to the benefit of all our clients and partners and help to grow the OOH market.”
Approaching its tenth anniversary, Talon works with leading agencies Omnicom Media Group, Havas, and Stagwell, delivering the most effective, innovative, and creative media solutions for OOH at global, national, and regional levels.
Barry Cupples, Group CEO Talon, said: “This is incredibly exciting for Talon as we welcome the hugely successful Evolve team, strengthening our overseas ambitions as part of Talon International. We have been so impressed with the growth of the business and very much see it as a like-minded business with a people-first philosophy and entrepreneurial spirit. The addition of Evolve and its award-winning team offers our clients additional expertise and experience whilst furthering Talon’s ongoing ambition to deliver OOH that is more connected, creative, effective, measurable, and sustainable than ever before”.
This announcement follows another incredibly successful period for the agency: opening new offices in Asia-Pacific and the Middle East and securing new investment from Equistone Partners Europe, one of Europe’s leading mid-market private equity investors, providing the capital to continue the company’s global expansion and technical innovation.