Leading Out-of-Home media company JCDecaux is growing its airport portfolio after winning a competitive tender for Adelaide (AAL) and Parafield Airports. The company has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts. This tender win comes off the back of JCDecaux’s recent competitive tender win for Perth Airport earlier this year.
Steve O’Connor, CEO, JCDecaux said: “JCDecaux has many long-term relationships with airports across Australia and New Zealand, as well as across the world. Securing the in-terminal and on-airport assets at Adelaide Airport, expands on our roadside billboard portfolio that we have held with AAL for many years. This win uniquely positions JCDecaux to deliver a seamless customer experience throughout Adelaide Airport connecting with travelers at every touchpoint of their airport terminal journey. Joining our ANZ AIRPORT portfolio including Perth, Sydney, Auckland, Christchurch and Queenstown, JCDecaux AIRPORT provides an unrivalled airport advertising network that can offer national and trans-Tasman solutions to advertisers.”
We note that oOh!media, which held the Adelaide contract for 20 years, did not take part in this tender. Elise Taylor, group director – enterprise, oOh!media told us “oOh!media made a deliberate decision not to tender for the Adelaide Airport Out of Home advertising contract in line with our broader Network strategy. oOh!’s long standing and recently extended partnership with Qantas means our presence in Adelaide Qantas Lounges remains unchanged. We continue to deliver a national Fly advertising solution that reaches affluent business audiences at scale and at every stage of their journey.”
The JCDecaux deal includes a full refresh of the assets in the terminal and three new Digital Large Format external billboards.
Adelaide Airport Managing Director, Brenton Cox, said “We’re excited to team up with JCDecaux as our airport precincts continue to grow in terms of both passenger numbers and on-airport business development. Both Adelaide and Parafield airports sit in prime locations, offering excellent brand connectivity with advertisers’ key markets, while our recently expanded domestic and international terminal offers prime space to reach domestic and international audiences.”
Programmatic trading will be enabled through VIOOH, the leading global digital out-of-home marketplace. Brands will be able to reach new and relevant audience segments, which can be qualified and quantified with JCDecaux’s proprietary Airport Audience Measurement system, AAM. Developed by JCDecaux’s global data division, AAM is the first international audience measurement system for the airport industry offering advertisers and agencies a standard metric throughout the world.
Renowned for its innovative, quality airport presence, JCDecaux is the number one airport advertising company globally, representing 154 airports worldwide.
The new contract commences in May 2023.