For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home campaign for Earth Day to help broaden, educate, and activate the environmental movement.
The theme ‘Invest in our Planet’ continues for a second year in a row, with a focus on governments, institutions, businesses, and citizens. Award-winning advertising agency Extra Credit Projects developed the creative “Be the Face of Change” to encourage individuals to take action and make an impact. As OOH continues to experience rapid acceleration as the fastest growing ad medium, there is no better time to leverage it for the greater good.
“The OOH industry has the incredible ability to be a force for good in amplifying important messages at massive scale with rapid speed,” said Anna Bager, President and CEO, OAAA. “With nine out of 10 adults noticing OOH ads, this critical campaign is sure to reach and resonate with consumers across the country.”
“Climate change is one of the most important issues of our time and we all play a vital role in addressing this crisis,” said Tom Cosgrove, Chief Creative and Content Officer, EARTHDAY.ORG. “OAAA and its membership understand the need for a healthy planet in order to build a better tomorrow and we’re grateful for the continued partnership year after year.”
You can download the creative here. To help generate even more awareness, you are encouraged to share pictures of your creative in the wild, tag OAAA, and use the hashtag #InvestInOurPlanet.