Adrian J Cotterill, Editor-in-Chief
Starion, a family-owned supercommunity bank has begun using Lucit to enhance its digital billboard campaigns on Newman and iDigital billboards ad screens.
Lucit is described as a cutting-edge tool that enables businesses to easily create and manage their digital billboard creatives. By leveraging Lucit, Starion Bank will be able to create more targeted and personalized ad campaigns for their screens and they’ll be able to create billboard campaigns as easily and effectively as their social media campaigns.
Donnell Dennis, Marketing Communications Manager VP at Starion Bank told us “Partnering with Lucit has given us more freedom than we’ve ever had in our billboards. Eric and Gina are visionaries, and Lucit is a solution that allows companies like Starion Bank to take our billboard marketing from traditional to cutting edge”.
Lucit’s advanced analytics and reporting features will also enable Starion Bank to gain deeper insights into the performance of its ad campaigns, allowing the bank to optimize its marketing efforts and achieve even better results in the future.
Lucit’s CEO, Gina Gordon said “Donnell has a keen ability to know what’s next in marketing and embraces new technology so this is very exciting for Lucit and for Starion bank moving forward.”
iDigital is a local, innovative, out-of-home media company based in North Dakota. They work one-on-one with companies to develop innovative advertising campaigns that make a difference. Locally owned, on the grow, and working hard to create the largest independent network of digital billboards in the Midwest, their mission is to install digital billboards in high-visibility, well-traveled corridors, and city streets, allowing clients to make the most impact possible with their money.
For over 60 years, Newman Signs has been building distinguished, visible signs for the private and public sectors. They specialize in traffic, urban and outdoor advertising. Over the years, They have grown their business to serve the continental United States and Alaska, with a heavy focus in the Upper Midwest.
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