Outcast , offering digital media at the gas pump, has expanded its national sales team with the addition of Michael Mongelluzzo as vice president of sales, eastern region, and Gregory Dunn as director of sales, central region.
Mongelluzzo, joins from NBC Universal , where he led sales for NBC’s out-of-home unit. He earlier was director of business development and emerging media at WABC-TV , and director of sales at About.com .
Dunn also joins from NBC Universal where he was local sales leader for the central region of NBC’s out-of-home unit. He earlier was national account manager at National CineMedia .
Both report to chief media officer Nathan Gill.
Advertisers reach a combined audience of more than 20 million consumers each month on 12,600 screens at service stations and convenience stores nationwide in 15 of the top DMAs on Outcast and PumpTop TV ’s joint venture network. The Outcast platform also extends beyond the pump with a mobile platform that has delivered more than 35 million SMS coupons