#dse2010 – Exhibitions Need Great Conferences

Adrian J Cotterill, Editor-in-Chief

Every exhibition these days needs to have a first class conference and theatre programme running alongside it to have any chance of success.

We were quite impressed with ISE’s DOOH Business Summit, #DOOHBizConf, this year though perhaps it needs a little bit more refinement from OVAB Europe at #ISEUROPE in 2011.

#dse2010 has a whole number of events happening around its show, catering for all skill levels and vertical sectors it seems. Our very own Manolo Almagro for example is moderating just one of the many Content University tracks

The Latest and Greatest: Creative Meets Emerging Media

Technology is not slowing down, and as it evolves, so do more tools and techniques for delighting our Out-of-Home consumers. What’s out there? How are other countries using them? Where does the Milleniall generation fit in as a driver?

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