The @DPAAglobal Curated Cannes Experience

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced details for its Curated Cannes Experience and its marketing of the OOH industry to leading brands and agencies at the event.

Now in its sixth year, the DPAA Curated Cannes Experience connects senior level DPAA members with brands and agencies at private group meetings inspiring interactive dialogue and mutual education. In addition, members enjoy networking and connection events that make the large ad festival more maneuverable and actionable. While most of these events are limited to DPAA’s leadership member group, the Association will be enabling a select number of non-members to participate as available at The Global Digital Out of Home Cannes Cocktail Connector event with Yahoo! and brand marketers on Tuesday, June 20. You can access the party invite here (as last year’s event hit capacity limits, it is suggested that all apply early).

Barry Frey, President & CEO of DPAA told us “The entire global advertising community is at the Cannes Lions International Festival of Creativity,” said “It is essential that our members are there as well to educate and remind today’s leading brands of the power and innovation that has come from the Out of Home sector these past few years.”

For further information on joining the group at brand/agency sessions, please contact Senior level brand and agency executives joining DPAA this year include: Microsoft, Lenovo, Kroger, Snap, Shell Oil, Amazon Ring, MilkPEP, TUI, Assembly, Crispin Porter Bogusky, EssenceMediacom, GALE Partners, Dentsu, and more.

This year’s schedule also features a special session on economic and advertising forecasts with GroupM and investment bank Progress Partners.

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