A Very Successful @DPAAglobal Curated Cannes Experience

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has engaged with a record number of members, brands, and agencies during Cannes Lions in just the first couple of days.

  • Monday evening saw some nearly 100 DPAA members, brands, agencies and VIPs attend the Annual DPAA Kickoff Dinner at Fred l’Ecailler, known as the best seafood in Southern France.
  • Tuesday was filled with learning, insights and additional networking as some 40+ members attended private sessions with GroupM, UM, Talon, Lenovo, Assembly, Pernod Ricard, Forsman & Bodenfors (fmr. CPB London), and Mastercard.
  • Tuesday night DPAA hosted a cocktail happy hour with Madhive with over 100 members and Cannes attendees at the Majestic Hotel.
  • Wednesday’s fireside chats include senior executives from Busch Gardens/Seaworld, BBC Studios, Starcom Worldwide, Paramount Streaming, a panel on sustainability with Omnicom, World Federation of Advertisers, and Mastercard. Wednesday concludes with a panel on attention metrics and results from a new test with panelists from Kruger Products, Wavemaker, Talon, and Vertical Impression.
  • On Wednesday evening DPAA and IRCODE host a special event aboard Grace yacht, berthed directly behind the Palais. Thursday sees the DPAA group at a special lunch beachside at world famous Nammos. On an as available basis, these sessions and networking events are open to DPAA Cannes attendees, members, brands, and media agencies, for information and invitations, contact Zach.Sherman@dpaaglobal.com.

“We are once again heartened by the response to our curated DPAA Cannes experience,” said Barry Frey, President & CEO of DPAA. “Cannes Lions is the great opportunity to unite the Global OOH industry to work with brands and agencies on showcasing the value that we deliver to global brands and agencies”.

For intimate member conversations, DPAA will be meeting with C-levels, senior marketing and media leads from:-

United Airlines
Paramount Streaming
Kruger Products
Omnicom Group
Forsman & Bodenfors (fmr CPB London)
Starcom Worldwide
Busch Gardens, SeaWorld
World Federation of Advertisers

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