CRI Making Strides w/ Sports & Entertainment

Andrew Neale

Creative Realities, Inc. (NASDAQ: CREX, CREXW) is continuing to make significant strides in the Sports & Entertainment sector with its innovative and full ecosystem offerings.

Among the impressive roster of clients are the Dallas Cowboys, the San Antonio Spurs, Texas Christian University, Memphis Grizzlies, Minnesota Wild, Detroit Lions, New Orleans Saints and the Baltimore Ravens. All of these partnerships have enabled Creative Realities to revolutionize digital signage experiences across multiple venues, showcasing its capabilities on a grand scale.

Lee Summers, President of Sports and Entertainment at Creative Realities told us “In a shifting landscape where advertising increasingly moves away from online and TV platforms and audience engagement looks different across generations, we understand the value of reaching and truly engaging those audiences directly in venues and stadiums. These collaborations allow us to push the boundaries of what’s possible in the Sports & Entertainment industry, and to create memorable moments that leave a lasting impact. We are grateful for the opportunity to work alongside these amazing teams and organizations, and to have the chance to enhance the experiences of their fans.”

Creative Realities’ contributions to each project seem to have been diverse and impactful. Key projects include ITPV integration, digital menu boards and content optimization for brands such as the San Antonio Spurs and Memphis Grizzlies, with plans to do the same at the Minnesota Wild’s Xcel Energy Center later this year.

Other work has included new digital boards for the Detroit Lions and the Baltimore Ravens, as well as IPTV integration and hardware refresh at Texas Christian University’s Amon G Carter Stadium and Schollmaier Arena – all in efforts to captivate audiences and maximize advertising opportunities.

Lee added “Our focus is on creating a comprehensive and immersive experience for brands to connect with and engage attendees, recognizing that new generations attend games not just for the sport but for the overall experience. We are proud to be at the forefront of transforming the digital signage landscape in the Sports & Entertainment sector, aiming to continuously offer solutions that cater to the evolving preferences of today’s fans while proactively anticipating the needs of those who may wish to experience the physical aspects of sports differently. We’re deliberate in our selection of technologies that enhance the stadium atmosphere and safeguard sponsorship and revenue sources for the future.”

The success and uniqueness of Creative Realities’ solutions lie not only in their versatility but also in the ability to deliver a holistic experience. The company’s offerings go beyond individual projects, providing venues with diverse applications and deployments in suites, concourses, food and beverage areas, activation zones, fan zones and adjacent properties, allowing them to maximize advertising opportunities and engage fans.

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