Today’s financial institutions are continually challenged with developing meaningful marketing campaigns to support new customer acquisitions, cross-sell/up-sell products, and provide outstanding customer service. Banks in today’s competitive marketplace are, as so many reports say, embracing digital signage, DMiR and digital out-of-home networks to create differentiation, improve the customer experience and increase same branch sales.
Bloomberg On Display™ first touted privately at IBC a few weeks ago is a customised in-branch marketing tool for retail banks to service customers, accelerate retail delivery and time-to-market, and turn ordinary branches into compelling destinations.
Chris Riegel, STRATACACHE CEO told us “created for in-branch digital signage networks and placed in areas where consumers interact with financial institutions, Bloomberg On Display™ media content engages, informs, and entertains the banking and investment consumer”
To us, it looks very much like customised, bank-branded content wrapped around Bloomberg media designed to reinforce the brand and promote financial products and services.
STRATAMedia will offer varying levels of service and content for Bloomberg On Display™, including live broadcasts and private, segmented short-form video, in addition to Bloomberg valued stock tickers and up-to-the-minute headlines and news feeds – all of course customised to the banks preferences and wrapped with their branding.
Powered by an award-winning digital signage application, the Bloomberg On Display™ service provides a highly optimized, hosted solution for powerful digital marketing. STRATAMedia and Bloomberg On Display™ customers can deliver their own branded, high impact mixed digital media, such as high-quality video advertisements, animated presentations, HTML files, flash demonstrations, and text-based messages to customer-facing screens within the network. This state-of-the-art technology manages the entire digital signage lifecycle for multi-layered playlist creation, localization, distribution, measurement and monitoring of digital signage networks containing up to 250,000 concurrent devices.
The Bloomberg On Display™ service will therefore attempt to put advanced digital media technology that is easy to use and Web accessible at the fingertips of bank marketers and merchandisers.