DPAA [1], the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced winners of the second annual DOOH-E Awards at the association’s global summit on October 10.
The Digital Out-of-Home Excellence awards – DOOH-E recognizes top performers in digital out-of-home (DOOH) media by showcasing excellence in four categories – Best Purpose Driven Campaign, Most Creative Campaign, Best Use of Programmatic Tech Innovation and Best CPG DOOH Campaign.
The DOOH-E Awards are unique in the industry as they are voted on by the industry and are a true people’s choice award.
The winners announced were.
- Best Purpose Driven Campaign
- Guarded Bus Stop. Submitted by Eletromidia for Eletromidia.
- Most Creative Campaign
- The Telepathic T-Rex. Submitted by Dentsu for Advertiser Tohotowa Inc.
- Best Use of Programmatic Tech Innovation
- Corona Family, New York Mets. Submitted by Evergreen Trading for Advertiser Corona Family.
- Best CPG DOOH Campaign
- No Room for Allergy Fog. Submitted by Energy BBDO for Advertiser Claritin.
“It’s heartening to see this important awards program grow in only its second year,” said Barry Frey, President & CEO of DPAA. “We are pleased the industry supports this program and votes on their favorite campaigns, congratulations to the winners.”