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Back To The Future – Circa 1998

10 years ago (yes, kids that was 1998) I was interviewed on a local Chicago TV show and asked to make some predictions about digital signage and its future, back then Blade Runner [1] was seen as futuristic not Minority Report (Blade Runner was first released in 1982 mind) and it was the former and not the latter that was our glimpse as to what digital could become!

I thought everyone would get a kick out this video segment as it sets the context for my future posts as I will be covering the emerging technologies and industry trends that could be categorized as disruptive to the maturing industry in the upcoming years.

Click here for video of Digital Signage Industry Predictions of 1998 [2]

Fast Forward – to a few months ago, I had the great honor and privilege to speak at the Digital Signage Expo 2008 in Las Vegas. The session topic was 2015 Technologies – A Preview of What’s Coming [3]. But, due to unfortunate scheduling – it was the last session on the last day – a lot of folks couldn’t make it. Well, at least that’s what they told me 🙁

In any case, thanks to Adrian and Jorge for giving me another shot at sharing my insights with an esteemed group of my peers (i.e. the DailyDOOH readership).

Here’s a summary of my predictions:

3 Comments (Open | Close)

3 Comments To "Back To The Future – Circa 1998"

#1 Comment By Christien On 24 April 2008 @ 13:38 @609

I love the video. You’re definitely on target about performance versus impressions.

#2 Comment By In-Store Marketer On 24 April 2008 @ 14:23 @641


As usual, you’re right on point.

Only the highly-scalable and the religiously open systems will survive the onslaught of competition interested in collecting eyeballs.

The integration of digital signage with all and sundry must move forward vertically – meaning, for example, across different customer-interface platforms and horizontally – meaning, for example, across tyes of content.

In a practical example, I always advise customers: If you’re going to the trouble to distribute media, you might was well distribute other sorts of content (software updates, suffix documents, databases, and the like) with it – because it’s more cost effective to do it that way.

There’s a good piece in the latest Harvard Business Review in which CEO of Google explains his philosophy: ubiquity first, revenue later. If you can get the eyballs, you’ll find a way to make money.

#3 Comment By Ben Mooney On 28 April 2008 @ 02:33 @148

Great Video. Looking forward to the posts.