The industry does itself lots of favours with campaigns such as this
The MS Society, the UK’s largest charity for people affected by multiple sclerosis (MS), is using ATM:ad (cash machine advertising) to help promote MS Awareness Week.
It’s part of a larger integrated advertising campaign including buses, tubes and airports.
The campaign, which was bought by Total Media, will run for two weeks and we reckon it could reach about one million people in that time.
The campaign will run on cash machines at ASDA stores and post offices in towns and cities across the UK, including Birmingham, Manchester, London and Glasgow.
NICE TOUCH = information about the website and hotline number will be PRINTED on the front of the cash receipts so customers have a takeaway reminder!!!
Richard Rowley, head of media sales at ATM:ad told us “The MS Society needs its message to reach a broad audience and the ATM is the perfect medium to achieve this goal. The charity can now provide direct one-to-one advertising of this valuable information, and achieve effective results. Increasingly charities are becoming aware of the power of reaching the public through the ATM. And by promoting awareness campaigns, banks can their ensure customers are kept informed of important messages as well.”
About The MS Society
The MS Society is the UK’s largest charity for people affected by Multiple Sclerosis (MS). It is a membership organisation but provide services to all.
The Society funds MS research, runs respite care centres, provides grants (financial assistance), education and training on MS. It produces numerous publications on MS and runs a freephone specialist Helpline.
It is committed to bringing high standards of quality health and social care within reach of everyone affected by MS and to encourage and support medical and applied research into its cause and control.