DEMEDYA To Roll Out 2,600 Systems

Adrian J Cotterill, Editor-in-Chief

More on DEMEDYA’s rumoured big win with Pharmacies in Turkey we can now exclusively tell you that they have partnered with the Chamber of Pharmacists in two cities in order to install screens in 2,600 pharmacies. Pilot deployments are completed in Bursa and Ankara region in selected pharmacies.

A great win and just goes to show what can be done if you do a Pharmacy channel correctly, have good media salesfolks and work and gain the respect of retailer associations.

DEMEDYA already has 407 screens in high end pharmacies in 18 cities reaching 3 million consumers monthly so this is a huge boost to their network.

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