The first of two in-person events this week from the DPAA is the launch event on the evening of Tuesday March 12 in New York for the Moving Out of Home Association, the new marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry.
[1]MOOHA is part of the DPAA’s Collective and will feature a self-governing member base that includes media owners and measurement organizations who share the goal of increasing awareness and ad revenue to the moving OOH sector.
Adgile Media Group, LED Truck Media and Wrapify will serve as founding members of MOOHA which also includes lead members: AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Motionworks, Movia, Nickelytics, Reveal Mobile, Street Metrics, Vugo. Additional members will be announced. MOOHA was discussed at the DPAA Board level and with various members throughout 2023 as plans for its formation were announced in the CEO’s opening speech at last year’s DPAA Global Summit.
“Technology, measurement and attribution for ads on moving vehicles has increased to the point where advertisers are taking notice and investing significantly,” said Barry Frey, President, and CEO of DPAA. “Brands and agencies saw this in action at The Cannes Lions Festival of Advertising last June, when the animated DPAA logo was featured on a big, beautiful LED screen trucking up and down the Croisette.”
Advertising on moving vehicles is trusted by brands such as Amazon, AB InBev, Coca-Cola, MLB, Molson Coors, Google, Pepsi, Salesforce, General Mills, Sony Music, Celsius, and many others. Brands are able to design campaigns with vehicles that travel in close proximity to brick and mortar locations enabling market takeovers.
Further goals include showcasing best practices and highlighting innovative best in class creative.
The launch party is open to MOOHA members and their clients. Get in touch with the DPAA for details, the event is (conveniently) the evening before the DPAA Town Hall being held at IPG Mediabrands [2].