Captivate, North America’s leading digital-out-of-home video network has announced the return of its hit Women in Business content series this March in celebration of Women’s History Month, International Women’s Day and Equal Pay Day.
[1]In what has become a beloved feature, over 100 prominent female professionals from brands such as T-Mobile, Wyndham Hotels & Resorts, PepsiCo, Intel, Brooks Running, Publicis, Initiative and Horizon Media offer advice on self-advocacy, underrated leadership traits and how to stay driven. Advice featured in the campaign includes:
- “I try to take lessons from what goes well and, more importantly, what doesn’t go well, to become better EVERY day.” – Janice Barbosa, Senior Marketing Media Manager, T-Mobile
- “Never apologize for something that does not warrant an apology. However, always be accountable for your own behavior and your contribution.” – Marissa Yoss, VP, Media & Brand Marketing, Wyndham Hotels & Resorts
- “Self-awareness is key to growth and success. Recognizing where you fall short, but also where you exceed expectations, helps you identify how best YOU can create positive impact.” – Blythe Sivie, SVP Paid Strategy, Publicis Constellation Groupe
- “I use my voice regardless of who wants to hear it. If I don’t speak up, who will?” – Jamie Dorfman, SVP Media Innovation Director, Mediahub
Alongside this feature, Captivate Office Pulse – the company’s research division – has released the results of a workplace study that found an impressive 40% of women say they are never struck by self- doubt, a higher proportion than men. When asked if they felt their success was deserved, 46% of women said that not only did they earn their spot, they’re aspiring to even higher echelons.
Other insights from the Captivate Office Pulse study include:
66% of female professionals considered themselves to be risk-takers at work
Early-career women were more than twice as likely to have a clear career plan than those in the workforce for 8-14 years
91% of professional women said they used unwarranted apologies like “sorry” at least some of the time in oral communication
The Women in Business series launches March 1 across Captivate’s network of over 20,000 screens in premier office towers and luxury residential properties throughout North America.