DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its annual LATAM DOOH/Global DOOH event in Miami on Monday April 15 at 16:30, at the Fontainebleau Hotel.
[1]Barry Frey, President & CEO of DPAA told us “This year we’ve expanded on our popular LatamDOOH theme to include the global perspective. This is a perfect opportunity for our membership to learn from global advertising leaders and those in the Latin market on how digitization of media and specifically out of home is helping brands leverage the medium”.
The session will address the digital transformation of global media and out of home. Speakers will include.
- Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard
- Yamilet Bermudez, Regional President, Mediahub Latin America
- Rafael Gobbi, Head of Media, Bradesco (Brazil)
- Helen Miall, CMO, VIOOH
The event is sponsored by VIOOH and is part of the agenda for POSSIBLE being held April 15 to 17. There will be a DPAA networking reception immediately afterwards. More information can be found here [1].
Note that DPAA members can receive 25% off pricing on all levels of passes for POSSIBLE.
[2]#OOHMiami Week is the part of #MiamiTech Month that includes all of the big Advertising, AdTECH, OOH and DOOH events including this now traditional DPAA get together, Beyond Ordinary Events, Inc.’s POSSIBLE Event April 15-17 at the Fontainebleau Miami, our very own AdAi Miami Conference on the afternoon of Wednesday April 17, 2024 and the eMerge Americas global conference April 18-19, 2024.