The Home Depot has revamped and rebranded its retail media network. What was known as Retail Media+ is now called Orange Apron Media.
Melanie Babcock, VP of Orange Apron Media and Monetization made the announcement at the retailer’s own in-person retail media marketing summit.
Melanie was quoted as saying “We are very excited for this new chapter of our retail media organization, Orange Apron Media. Retailers are continuously working to captivate customers at all stages of their shopping journey, and Orange Apron Media is at the forefront of this ever-changing digital advertising landscape, helping brands connect with customers closer to the point of purchase.”
No suprises that there will now be digital screen testing in select stores.