COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through their recently launched surveys.
[1]These comprehensive surveys delve into various topics, aiming to grasp the nuanced
perspectives of these audiences, particularly their views towards Out-of-Home advertising and beyond.
This particular survey focuses on the integration of OOH within the media mix by agency planners and buyers as they collaborate with their brands and partners. By delving into their planning habits, preferences, and and opinions of the OOH media, COMMB’s aim is to illuminate the intricacies of their decision-making processes.