GSTV are holding their GSTV 2024 Newfront [1] on Wednesday May 1 at the IAB NewFronts 2024.
[1]We understand that some of what they will disuss will include: –
- The evolution of Retail Media Networks (especially as Cookies disappear) and GSTV solutions for marketing to consumers and tracking sell-through for brands at convenience, and augmenting retail media networks for stores near refueling points such as Walmart and Target.
- Offering dynamic campaign opportunities to marketers by teaming up with companies like Super League [2] to help brands build multifaceted campaigns that span in-game activations on platforms like Roblox, marketing on screens at the gas pump, and offline activations. GSTV has also recently established a partnership with Influential [3] that expands influencer campaigns beyond social media platforms to screens at refueling stations in interesting ways.
- How GSTV is offering marketers incremental reach beyond linear TV with a new measurement approach [4] they have developed in tandem with Samba TV