The Media Rating Council (MRC) has published its Out-of-Home Measurement Standards Phase 1 – Exclusive of Audience, April 2024, Version 1.0 which can be found here [1] (as a PDF).
The Media Rating Council (MRC) has published its Out-of-Home Measurement Standards Phase 1 – Exclusive of Audience, April 2024, Version 1.0 which can be found here [1] (as a PDF).