Natalie Kessler has joined Williamson & Associates as Associate Broker. Natalie brings over two decades of experience in the outdoor advertising sector. Throughout her career, she has fulfilled various roles within the industry, including owner/operator, sales executive, real estate manager, and site developer.
[1]Her professional journey commenced officially with Lamar Advertising in Ohio and Georgia, followed by a tenure at Morris Communications in the Newspaper industry. Natalie later returned to Ohio to contribute to the development of the digital billboard network at her family’s out-of-home company, Kessler Outdoor. After helping develop the digital billboard network in Ohio, Natalie, alongside her family, established K2 Media, Inc, a billboard company that covered the Panhandle of Florida. Through strategic guidance from our firm, the billboard assets of K2 Media were successfully divested in 2020. Subsequently, in 2023, the billboard assets of Kessler Outdoor found new ownership once again through the assistance of Williamson & Associates.
President and CEO, Marty Williamson, told us “I first had the privilege of meeting Natalie along with her father, Bob Kessler, around six years ago at an OAAA conference. That connection led us to assist the Kesslers with the divestiture of K2 Media to TierOne Media in 2020. Natalie had been running that part of the Kessler Outdoor family. After the sale, we stayed in touch and over time began to talk about the potential sale of Kessler Outdoor in southeast Ohio. Natalie was highly involved in the sales process and ran point on getting the house in order with all that was needed internally prior to a successful closing. She did an excellent job! Amber and I were always very impressed with her and enjoyed the collaboration. After we closed with Oliver Outdoor at the end of 2023, I asked Natalie what her plans were now that the family was no longer in OOH. She said that she was considering some business brokering to which my reply was ‘well then my goodness, why don’t you join us and broker billboard assets?’ Natalie, much like my daughter, Amber, grew up in the industry and her knowledge and experience, especially after going through the sales process at Kessler and K2, give her a special understanding of what sellers go through in the entire process from listing to closing. With her unique experience and impressive credentials, she is very well qualified to help our clients through the M & A process and we are excited to see what is in store for her!”
Natalie is a graduate of the University of Dayton with a degree in Marketing, she later earned her MBA. She holds the designation of Accredited Business Intermediary (ABI) from the American Business Brokers Association, is a member of the International Business Brokers Association (IBBA), and is a Florida licensed commercial real estate agent.