Tomorrow in Paris sees the launch of a much needed content think tank. Montreal based Arsenal Media [1] and Paris based Dagobert [2] will be announcing the DIgital Content Circle (DCC).
The aim of the DCC (it’s not an association) is to advance best practices in content and the development of quality DOOH executions. Importantly it is also there to better position the content people’ perspective and voice in the industry.
Also involved in this initiative at present are Show+Tell [3] in New York and ourselves. We’ll have lots more news and be updating you on activity shortly, as well as covering the press release and launch more fully tomorrow as well.
1 Comment To "Much Needed Content Think Tank"
#1 Comment By Judie Stillman On 21 September 2009 @ 20:55 @913
As a creator of custom digital content all genres, I am very interested in hearing more about DCC. So much of the industry is focused primarily on technology – it’s time to educate and elevate in terms of content practices.