Ashton Bentley Acquired By @KramerAV

Tristan Cotterill

Kramer, the leading company in audio-visual experiences, has acquired Ashton Bentley, a UK-based provider of collaboration spaces. This acquisition is a pivotal step in Kramer’s three-year strategy, elevating its capabilities and offerings in the Unified Communication and Collaboration (UCC) domain.

Ashton Bentley’s solutions enhance Kramer’s current offerings, providing the most integrated and seamless solution in the market. This strategic move will allow Kramer to deliver a comprehensive audio-visual experience, encompassing a coherent, end to end approach to hybrid conferencing From Audio Visual enabled meeting room furniture to display mounts, alongside high-quality Audio-Visual Technology products.

The acquisition of Ashton Bentley enables Kramer to offer complete meeting room solutions for enterprises in all markets. Providing fully integrated “out of the box” meeting room solutions, ensuring consistent, top-notch hybrid meeting spaces globally.

Ashton Bentley’s solutions are designed for simplicity, efficiency and scalability. Their intuitive installation process reduces the time and cost of setup from days to just a few hours. This ease of use is a testament to the deep integration knowledge and firsthand experience of Ashton Bentley’s leadership. The unique blend of diverse perspectives from their team, combined with a thorough understanding of the challenges faced by system integrators and the needs of global enterprises, has resulted in the most user-friendly and easy-to-install AV solutions available.

Gilad Yron, CEO of Kramer, told us “We are thrilled to welcome the Ashton Bentley team to the Kramer family. This acquisition is another milestone in our investment and commitment to the unified communication and collaboration ecosystem. The Ashton Bentley ‘out of the box’ solution, alongside Kramer’s broad portfolio, offers a unique, fully integrated solution to further enhance the hybrid meeting experience. Any acquisition is about the people. I’m convinced that the cultural fit, enthusiasm, and passion the Ashton Bentley team brings will be an outstanding addition to the Kramer family.”

The combined forces of Ashton Bentley and Kramer will further enhance customer experience and extend it to companies around the globe. By combining our strengths, we are poised to elevate the standards of AV solutions and deliver substantial value to our customers.

Roger McArdell, Roger Vinton and Tony Leedham, founders of Ashton Bentley, expressed their enthusiasm: “Joining forces with Kramer presents an exciting opportunity for Ashton Bentley. Kramer’s global market reach and product synergies will enable us to bring our innovative solutions to a broader audience. The whole team are looking forward to contributing to Kramer’s vision and continuing to push the boundaries of AV technology in the UCC domain.”

Ashton Bentley designs and manufactures a unique range of Audio-Visual ‘building blocks’ that can be used independently by systems integrators to design/build their end users solution around. Or combined, the ‘building blocks’ provide a complete out-of-the-box meeting room system. Includes a range of meeting tables with technology built in. Works with all VC hardware, and collaboration platforms such as Teams, Zoom and Webex. Simple to specify, purchase, install and maintain so simple to scale deployment globally and significantly reduce the total cost of ownership.

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