Jose George & Olivia Morley Join Madison and Wall

Adrian J Cotterill, Editor-in-Chief

Jose George and Olivia Morley have joined Madison and as senior analysts.

Since launching early in 2023, Madison and Wall has established itself as an important provider of advisory and consulting services, built upon a foundation of proprietary data and research related to the global advertising industry. There is clear opportunity ahead to operate at greater scale, and with these two critical additions, Madison and Wall will be expanding its capacity to service clients.

  • With global advertising industry experience as a media buyer, researcher, sales executive and marketer across digital and traditional channels, Jose joins from WPP’s GroupM. There, he was a Trading Manager in Canada and before that a National Director in India. Previously he worked for India-based Zee Entertainment and TVS Motor Company. Jose is based in the Greater Toronto Area of Canada.
  • Olivia joins from ADWEEK where she has been a senior reporter focused on in-depth trends related to how agencies are evolving and adapting. She previously worked at Forrester, where she contributed to reports on advertising and agencies and at the content agency Skyword, where she was an editorial strategist dedicated to Samsung’s Business Insights publication. Olivia is based in the Salt Lake City area of Utah in the United States.

Jose and Olivia will each initially focus their efforts further developing, producing and expanding Madison and Wall’s proprietary data and research, such as our quarterly forecasts related to the USD 400 billion US advertising industry and the USD 200 billion global agency industry. Our hundreds of original annual research notes are poised to become even more valuable to corporate subscribers given the depth of insights that Jose and Olivia will bring, and the quality of our advisory services will be enhanced further as well.

Built upon a foundation of proprietary data and research, Madison and Wall is a strategic advisory and consulting firm focused on corporate and financial clients focused on technology, media and other industries who depend on advertising. M&W is led by Brian Wieser, CFA, a former investment banker, securities analyst and an executive in the advertising agency and ad tech sectors.


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