Clicks & Mortar Research Launch

Andrew Neale

With nearly 60%* of all online purchases made when people are out and about, OOH has become a crucial channel for brands aiming to drive on-the-go purchases.

Current data however does not clearly illustrate the extent to which OOH media investment impacts retail spend. To address this, GroupM partnered with the Centre for Economics and Business Research (CEBR) to conduct an in-depth study.

This research is tailored for retail and FMCG brands and highlights the most effective ways to use OOH to boost e-commerce. The session will show that for every GBP 3 spent in store, GBP 2 is spent online.

In this exclusive Clicks and Mortar webinar they will look at how this differs for different product categories, different consumer groups, and different parts of the country. Understanding all of this will help to plan more effective OOH campaigns that will maximise sales whether that’s through clicks or in bricks and mortar stores.

It’s a live Teams Event, 9th July, between 10 and 10:30am

You can reserve your spot today here.

*The Mobile Pound Study 2021

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