#OOH @AdClubToronto Out of Home Day

Tristan Cotterill

The Advertising Club of Toronto has announced Out of Home Day: The Showdown 2024, a dynamic event celebrating creativity and planning in outdoor advertising.

Taking place at The Carlu on November 4th, this year’s Showdown promises excitement, innovation, and fierce competition, all showcased in front of a delighted group of 500+ media industry attendees.

The Ad Club Showdown pits brand vs. brand and genius media planner against their counterparts at agencies across the country. The Showdown’s format allows for the celebration of the planning teams behind the attention-stealing OOH creative, and not just a focus on the creative itself. This year’s categories have expanded to include Large Format Digital Billboard (non-3D), Large Format Static Billboard, Transit Shelter/Street Level, 3D/Forced Perspective, Indoor Place Based, Transit/Transportation, Station Executions/Activations, and Client Direct.

Because the Ad Club’s focus is on the people behind the medium, they will celebrating this year’s OOH Day Merit Award winner, the indominable Michele Erskine, CEO of OutEdge Canada. Michele has steered the OutEdge ship since 2017 and has been selected as the Merit Award winner by a grateful group of her industry peers. Michele’s Merit Award will be presented at OOH Day on November 4th.

The Advertising Club of Toronto is a not-for-profit organization that serves the advertising industry and all its related services, including media, creative, production, advertising, and marketing. The Ad Club’s mandate is to raise and distribute charitable funds to the National Advertising Benevolence Society (NABS) and through a series of student scholarships by organizing events that present the newest ideas and developments in the advertising industry, and to create social and business networking opportunities for ad industry colleagues.

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