Deliveroo Turns Scooters Into Ad Network

Adrian J Cotterill, Editor-in-Chief

Next week Deliveroo will likely announce the launch of an out-of-home advertising platform in the form of digital screens fitted to a new fleet of electric scooters.

We understand that the London-listed takeaway food service has signed an agreement with Ad-MOTO to provide commercial messages on 200 e-scooters in central London.

Devesh Mishra, Deliveroo’s chief product and technology officer, was quoted as saying “With London being one of the busiest and most exciting culinary cities in the world, our advertising partners are always on the lookout for new and creative ways to showcase their products to our customers, both in-app and off-platform. The partnership with Ad-MOTO also creates exciting opportunities for our riders to boost their earning potential, increase the number of environmentally friendly e-bikes and e-scooters in our network and strengthens our advertising revenue stream.”

As usual with #DOOH the displays are capable of showing six adverts per minutes. The partnership will likely run for an initial vfour month pilot period.

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