DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Last week we told you about the series of four white papers that LocaModa CEO, Stephen Randall had recently completed and today exclusively we bring you Part II – Building an Interactive Digital Out of Home Experience. Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks

You can download it here as a PDF and trust us, it’s well worth a read.

The series as a whole focuses on establishing best practices for the DOOH Industry, based in large part on years of LocaModa’s empirical observations.

Part 1 was entitled The Different Capabilities of Interactive Mobile & Social Media on Digital Out Of Home Systems – Not All Systems Are Created Equal and has proved incredibly popular and can also be downloaded here as a PDF.

 Print This Post

Tweet

This entry was posted on Monday, September 21st, 2009 at 11:05 @503 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.