LocaModa CEO Stephen Randall is planning to publish a series of four white papers over the next few weeks, each of which focusses on establishing best practices and building standards for user experience.
Combining years of accumulated empirical research, granular metrics, and industry trends, Stephen’s papers show a thorough understanding of an industry that whilst still in its infancy has quickly developed its own set of intricacies that are both constantly changing and slippery to document.
We are such big fans of the work that we will be helping to promote them each week…
- Part I (NOW AVAILABLE TO DOWNLOAD), entitled The Different Capabilities of Interactive Mobile & Social Media on Digital Out Of Home Systems. Not All Systems Are Created Equal
- Part II – Building an Interactive Digital Out of Home Experience. Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks
- Part III – Overcoming Ghost Town. Leveraging the Network Effect to Enhance the Interactive Experience on Digital Out-of-Home Networks
- Part IV – Dealing With F**K and Other User Generated Content Challenges for Digital Out-of-Home Networks
We think that these papers give a broad, relational view of the current state of the industry and more importantly where it’s headed.