Ecast Advisory Board

Chris Sheldrake

At MediaPost’s OMMA Global show yesterday, Ecast announced the appointment of Starcom EVP Katie Ford and Posterscope/Hyperspace SVP and Managing Director Ryan Laul to its advisory board.

Ecast’s hospitality network delivers entertainment, social media and interactive advertising to more than 10,000 bars, nightclubs and restaurants nationwide.

Ford and Laul join the ranks of other Ecast advisory board members including

  • Julie Shumaker, former vice president of worldwide sales for Double Fusion and one of the foremost innovators in the in-game advertising industry
  • Brian Terkelsen, SVP/director of entertainment marketing for MediaVest and a veteran in the entertainment marketing industry since 1992
  • Marlin Gilbert, industry head, advertising sales for the technology market at Google.

Jim Pothier, director of ad sales for Ecast told us “It’s an honor to have two such highly regarded industry professionals join our Advisory Board. Katie’s and Ryan’s experience and thought leadership on the digital media front will help to inform Ecast’s media strategy and positioning of our interactive media network. We look forward to an active dialogue in our exploration and development of new marketing products and opportunities that leverage our consumer engagement capabilities.”

Katie FordCurrently executive vice president at Starcom, Ford has over 15 years of experience in driving holistic integration between general market, multicultural, digital and agency partners and her career has provided a wealth of experience both global and US based assignments for clients such as Coca-Cola, Kellogg, Miller, DeVry and Luxxotica. Ford’s commitment to innovation has earned her team and clients numerous accolades from Creative Media, Webby and MediaWeek’s Plan of The Year Award. Her career highlights include leading the strategic, investment and operation development for 18 brands across all national and local media on the Miller business; successfully launching 15 new beverage brands across the Coca-Cola portfolio, and engineering the first-ever interactive MSN/Yahoo homepage takeovers for the C2 brand launch. Since joining the Starcom Media Group in 1994 as a buyer-planner for Procter & Gamble, Ford has also worked on such accounts as Goodyear, Ricoh, Singapore Tourism Board and Four Seasons.

Ryan LaulLaul heads up Posterscope USA’s Digital Division – Hyperspace – overseeing all U.S. Hyperspace offices and is responsible for the digital OOH media implementation for all of Posterscope’s U.S. accounts. Laul started in Posterscope’s Outdoor Vision division, where he was Account Director on such accounts as CVS, Motorola, Schick, TV Guide, New Balance, TYCO, New Line Cinema, Lacoste and Reebok. Most notably he was a driving force behind Motorola’s OOH resurgence in 2005 – 06, helping the brand launch their RAZR, SLVR and Q mobile devices. Laul started his OOH career in 2003 at Zenith Media in their NY Office – OOH Group. His work there garnered back-to-back Best of Times Square / Sunset Strip Awards for Maker’s Mark and Tylenol. Ryan currently sits on the OVAB Agency Advisory Board, as well as OAAA Technology and Interactive Committees.

About Ecast

Ecast is the leader in place-based interactive media. Offering an end-to-end solution that allows marketers to deliver a branded, consumer-centric experience to out-of-home venues, Ecast leverages the personal impact of a touchscreen display combined with the interactivity and targeting of the Internet and the scalability and cost-efficiency of a hosted software service. Ecast’s hospitality network delivers digital music, games, entertainment, information and interactive advertising to more than 10,000 bars, restaurants and nightclubs across the United States and offers marketers unmatched coverage of the 21-34 year-old demographic out-of-home. The award-winning Ecast EQ™ product for the bar and nightclub market dramatically changes how consumers interact with in-venue entertainment and promotion at the point of purchase. Advertisers on the hospitality network represent a cross-section of industries and the biggest national brands, including Visa, McDonalds, VH-1, Geico, Verizon, Absolut, Jeep and Microsoft. The Ecast IQ™ expands Ecast’s placed-based interactive media solution into a broad range of markets including retail, hotel, medical and sports arenas, tapping the multi-billion dollar shopping and experiential marketing budgets of companies actively investing in customer-centric solutions.

Ecast IQ and Ecast EQ are trademarks of Ecast Inc. All other trade names are the property of their respective owners.

Leave a Reply