Adrian J Cotterill, Editor-in-Chief
There is no doubt that Cineplex Media, in partnership with Quividi, the undisputed leader and pioneer in audience measurement and shopper engagement for DOOH & Retail, is pioneering the use of AI-powered audience measurement in the Out-of-Home advertising industry.
Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into viewer engagement. By being an early adopter of AI, Cineplex Media is setting a new industry standard, highlighting how real-time audience data can drive content strategy and enhance the effectiveness of advertising campaigns.
At our AdAi Conference in Toronto on Tuesday September 24 executives from this unique collaboration will be taking to the stage to explain more about the future of OOH advertising, where advanced technology plays a critical role in shaping campaign outcomes and to answer your questions…
15:00 – 15:30: Taking the Lead in AI in Out of Home with Jonathan Laflamme | Vice President, Sales | Cineplex Media and Mitch Wade | SVP Sales | Quividi in Conversation with Alessia Di Cecco | Cineplex Digital Media | Account Director, Strategic Growth, Malls & Real Estate
Sponsors include: –
@AdQuick @BentleySystems
@Broadsign
@DAACanada DOCMA
Fabric Folk @EnvironicsA
@leger360 Locala
@quividi @profectio
@SinglestoreDB Squareknot Analytics
@spotzicom @MediaResources
@COMMBCA @DailyDOOH
Tickets can be purchased here.
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