How The ‘L’ Did That Get There?
Adrian J Cotterill, Editor-in-Chief
Another exclusive. This is a window display at Harrods, London which went live late Saturday evening (hence the night / evening shot) showing an innovative daylight viewable screen shape.
The picture shows the screen arranged in a ‘J’ type formation – it’s made of up five ITrans modules though we believe the original idea was to have an ‘L’ shape.
It’s in the window for the month of May and is all part of Harrods’ Design Icons promotion – even so the clever folks at Harrods managed to ‘sell’ some advertising space on the screen with Jaeger!
Jason Cremins, CEO Remote Media told us “The use of ITrans enables unique shaped high-brightness screens to be installed in-window to attract attention unachievable through the use of conventional LCD or Plasma displays”
Remote Media are behind the installation and the ITrans modules are supplied by Screen Technology Ltd., their Cambridge manufacturer.
Jason continued “Powered by our signagelive player HD and signagelive mobile GPRS/3G, the ITrans can be remotely update and monitored from the signagelive platform anywhere in the world using an Internet Browser.”
April 28th, 2008 at 11:04 @502
Wow! It’s great to see something as unique and innovative like this in a retail window – and Harrods no less – what a brand name to be associated with. Screens have for far too long been 4:3 and 16:9 – a module approach like this could really have an impact on the way people do retail signage!
April 28th, 2008 at 18:50 @826
Good to see that the shape of the screens have begun to get out there more. Should open up a lot of options for creative professionals to really use the space. The form certainly draws the eyes up from street level and I can see lots of people bobbing their heads up and down.
April 28th, 2008 at 22:39 @985
Glad to see a post about this! This is long overdue and something we need to get in the US ASAP.
April 29th, 2008 at 00:24 @058
It looks great from the pictures so far. I’d be curious to hear more about what type of content is running on the screens (how long, how many spots, any call to action), and also if there are any other elements in the finished windows besides the screens.
I did drop a mention on my blog:
http://retailgeek.com/2008/04/28/harrods-goes-live-with-innovative-digital-signage-in-window-display/