http://www.dailydooh.com/archives/16712 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dailydooh.com/archives/16712/comment-page-1#comment-31506 Tom Nix Thu, 01 Oct 2009 17:47:34 +0000 http://www.dailydooh.com/?p=16712#comment-31506 Nice piece Manolo. I’m amazed at the 70%+ growth rates coming out of the mobile advertising industry. I can’t wait to see the augmented reality campaigns that will start showing up this fall. Nice piece Manolo. I’m amazed at the 70%+ growth rates coming out of the mobile advertising industry. I can’t wait to see the augmented reality campaigns that will start showing up this fall.

]]> http://www.dailydooh.com/archives/16712/comment-page-1#comment-31207 Gerry Fraenkel Tue, 29 Sep 2009 12:26:59 +0000 http://www.dailydooh.com/?p=16712#comment-31207 I love your point on creating the unified brand experience. Engaging the 5 senses needs to be driven by creative. As with most mediums, our DOOH clients display too many ads that are repurposed from other media and do not take into consideration the various media channels nor the environment in which the ad is placed. I think that as our reach increases brands will think more strategically. I love your point on creating the unified brand experience. Engaging the 5 senses needs to be driven by creative. As with most mediums, our DOOH clients display too many ads that are repurposed from other media and do not take into consideration the various media channels nor the environment in which the ad is placed. I think that as our reach increases brands will think more strategically.

]]> http://www.dailydooh.com/archives/16712/comment-page-1#comment-31175 Alex Hughes - Amigo Digital Tue, 29 Sep 2009 07:59:30 +0000 http://www.dailydooh.com/?p=16712#comment-31175 Great insight Manolo - your 5 senses analogy of a unified brand experience is spot on - I expect (would like to hope) that as brands start to experiment more with the multitude of marketing channels available to them, that they consider the route to successful integration starts with 'media blending' as you so rightly mention. Great insight Manolo – your 5 senses analogy of a unified brand experience is spot on – I expect (would like to hope) that as brands start to experiment more with the multitude of marketing channels available to them, that they consider the route to successful integration starts with ‘media blending’ as you so rightly mention.

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