Neo Advertising S.r.l. – That’s Italy!!!

Adrian J Cotterill, Editor-in-Chief

The Italian subsidiary of Neo Advertising group was established yesterday in Milan (in Cassina de’ Pecchi, close to Milano to be precise).

Neo Advertising srl seems to have taken over the business activities of Nodum srl, an Italian company founded in 2006 – strangely enough (another) Broadsign customer – if you are a Broadsign customer in a country where Neo doesn’t YET have a presence be prepared for that knock on the door.

The company’s first deployment is a network in the Autogrill rest areas along the highway around Milano (the “Tangenziali di Milano”) – perhaps Italy’s most important and busiest road.

That network is in cooperation with Milano Serravalle Servizi, the company that owns and manages the rest areas.

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