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VMG Advertising Sales Agreement With ASG Media

Last week we were the first to tell you about ‘VMG Global In Deal With ASG Media [1]‘ and today RNS Number: 9370Z was issued confirming that ASG Media’s sales team will indeed be selling national media across what is left of VMG’s Landscape digital shopping mall network [2].

Note that VMG’s digital 6-sheets are not included in this arrangement – they will still be sold in the deal that they have with Clear Channel

The contract encompasses the nine shopping malls owned by Capital Shopping Centres, including Lakeside, The Metro Centre and Braehead in Glasgow, and the LED screen and landscape network at Frenchgate in Doncaster. This therefore adds quite a bit to ASG’s national footprint of malls (which now comprises 56 malls with an annual footfall of 820 million, and includes four of the top five malls in the UK).

Gary Truman, CFO of ASG told us “This deal demonstrates not only the regard for which our media sales team is held, but also the increasing level of understanding and cooperation that is emerging between operators in the Digital out of home sector”.

Following on from ASG Media’s announcement of a (retail) outsourcing deal with abc media [3] we see this as yet another win-win for the UK industry.