Adrian J Cotterill, Editor-in-Chief
Billboards were the talk of Coachella this year, with star-studded advertisements lining the interstate on the way to the annual California music festival.
Brands took advantage of OUTFRONT’s static and digital billboard locations featuring A-Listers such as Lady Gaga, Charli XCX and Laufey.
The clever advertisements caught the attention of a national audience, with features appearing in the New York Times, Vulture, AdWeek and Stereogum.
Coachella is one example of OUTFRONT’s Prime for a Time strategy, giving brands the opportunity to leverage proximity marketing during a tentpole event of cultural relevance, as well as #sOOH (social out of home), when OOH sparks social media excitement and discourse among fans.
Read more here ‘Ranking The Artist Billboards On The Road To Coachella 2025’
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