Leading place-based media company, Motio Limited (ASX:MXO) and co-working media specialist, Work Place Media, have entered a strategic content partnership with Private Media to deliver dynamic and contextually relevant business news to audiences in high-dwell environments across Australia.
Private Media’s CEO, Will Hayward said “Sharing our content across MotioCafé and Work Place Media was a natural and sensible fit, as it helps us get our content distributed across two highly relevant channels,” Mr Hayward said. MotioCafé has a reach of a couple of million a month in an environment considered their second or third workspace, while Work Place Media is home for many small to medium and rapidly scaling businesses who have opted out of the traditional office environment.”
The content deal will see Private Media’s SmartCompany editorial team deliver specific, dynamic and contextually relevant business content as a live feed across MotioCafé’s 200 locations in CBDs and key business hubs and Work Place Media’s network of digital screens – which are located in premium co-working spaces, from this week.
Ben Hall, CEO Work Place Media, welcomed the PMG content sharing arrangement with Motio saying that it would add to its growing network that reaches more than 200,000 business owners and decision-makers monthly.
For Motio, the agreement marked another step forward in the evolution MotioCafé, which has had a complete refresh since the company acquired it from oOh! Media back in December 2022.
Adam Cadwallader, CEO at Motio told us “We’ve completely reimagined the MotioCafé experience – from upgraded screen infrastructure and expanded locations to backend tech improvements post-acquisition. Cafés have emerged as vital business environments, often serving as informal second offices and meeting spaces for small and medium enterprises. This partnership with Private Media helps us better serve this audience by providing compelling, real-time business content alongside brand messaging that’s contextually relevant and engaging.”
Adam said the content deal supported Motio’s investment to enhance the café media channel, which has seen improvements designed to benefit café owners, advertisers, and patrons alike. He continued “This includes the roll out of beautiful dual screens that are front and centre of the café, providing an integrated menu board, news content and contextually relevant brand message. We’ve had an outstanding response to our trial installs of these screens – both from café operators and patrons – and we’re now gearing up for broader implementation, including in other high-dwell environments we operate in.”
SmartCompany is Australia’s leading digital media brand for small to medium-sized enterprises, entrepreneurs, and startups. It delivers essential news, analysis, and practical resources to help Australia’s 99.8% of businesses – those with fewer than 200 employees – thrive in a rapidly evolving economy. With a mission to back the nation’s most innovative and ambitious business leaders, SmartCompany provides deep editorial coverage, market-leading events, and high-impact commercial partnerships. SmartCompany is part of Private Media.
Follow DailyDOOH