Adrian J Cotterill, Editor-in-Chief
VENDO Media has announced an exclusive sales representation of G3 Media’s Outdoor digital and static boards in Ontario and Quebec. VENDO will be responsible for all ad agency and/or client sales activity across Canada, excluding Quebec.
“This opportunity to go to market with the combined assets of G3 and VENDO is an incredible one for both parties and the media buying community. Together, we now present a formidable OOH option with coverage in all major and secondary markets – utilizing digital and static formats. Our media philosophies, between G3 and VENDO, are completely aligned. We’re looking to be disruptors to the traditional way of doing things. We’re looking to be different OOH companies,” said Sylvio Deluca, President of VENDO Media.
G3 Media, a young Quebec-based company founded by Sébastien McQuade in partnership with Quebec investor Luc Poirier, has recently completed a strategic deal with Bell Media. This acquisition includes over 665 OOH digital and static billboards in five key Ontario & Quebec markets: Toronto, Montreal, Quebec City, Sherbrooke and Trois-Rivières.
Sebastien McQuade, CEO of G3 Media told us “We’re excited to announce our exclusive partnership with VENDO Media. VENDO brings the personnel, experience, and deep industry connections needed to ensure this partnership thrives. We’re confident that together, we’ll expand our reach and deliver exceptional value to clients across Canada,”.
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