DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and retail media in the physical world, has announced an impressive list of leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the Cannes Lions Advertising Festival.
Speakers are C-levels, senior marketing and media leads from these organizations.
Mastercard
United Airlines
Beiersdorf
Verizon Wireless
Etsy
Marriott
Google
Assembly
Additional speakers will be announced.
“Our Cannes Curated Experience gets bigger every year,” said Barry Frey, President & CEO of DPAA. “The intimate nature of our firesides at Cannes allows for a lively interactive discussion with brands and agencies as well as all of our members in the room.”
Recognizing much of the business at Cannes is conducted after the DPAA daytime sessions, DPAA has put together a robust schedule of networking events that brings together media buyers, sellers and tech innovators.
Monday night sees the return of The Global OOH DPAA Kickoff Dinner at Fred l’Ecailler, known as the best seafood in Southern France. On Tuesday, DPAA and BackLite Media with Madhive welcome you to the Global DOOH Industry Cocktail Party. On Wednesday DPAA and IRCODE host a special evening aboard a yacht, berthed directly behind the Palais. On an as available basis, these networking events are open to DPAA Cannes attendees, members, brands, and media agencies.
For information about attending, accommodations, access to meetings, DPAA dinner and cocktail events, registration fees etc. contact Zach.Sherman@dpaaglobal.com.
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