Kayanee, the exclusive women’s sportswear brand from Saudi Arabia, has taken a significant step toward digitizing its stores by implementing advanced digital signage solutions, with DENEVA as its primary CMS.
Through a strategic collaboration with Mood Media, Kayanee has integrated innovative technology that transforms the shopping experience in its locations.
One of the key milestones of this project was the implementation at Kayanee’s flagship store in Solitaire Mall, Riyadh where various digital tools have been incorporated to enhance customer interaction and optimize product presentation. Among the standout solutions is Mirandda, DENEVA’s smart mirror. This device allows customers to view real-time information about garments, receive personalized recommendations, and complete purchases without leaving the fitting room. Additionally, this experience has been enhanced by the integration of Kayanee’s online store, connected to Shopify, offering immediate access to its digital catalog.
Another significant innovation is Place & Learn, an interactive solution that displays relevant product information on screens when the item is placed on the shelf. This functionality enables a smoother and more engaging interaction at the point of sale, providing customers with a more intuitive and connected product experience.
Visual impact has also been a crucial aspect of this project, with strategically placed LED screens outside the store, including a spectacular curved LED screen at one of the corners, which maximizes visual appeal and reinforces the brand identity. This installation creates an immersive atmosphere that captures the attention of customers, guiding them into the store.
Digitization has also extended to the store’s café with a digital menu that enhances product presentation, facilitates the updating of offerings, and optimizes communication with customers, making the in-store experience more intuitive and modern.
The integration of solutions go beyond digital signage, creating a connected experience, which DENEVA say reaffirms their commitment to adapting to the specific requirements of each project, combining innovation, design, and functionality to offer cutting-edge shopping spaces.
In this way, both companies have aligned with Kayanee’s strategy in Saudi Arabia, which is part of a broader vision for the brand to diversify its products and strengthen its international image through the fusion of sports, fashion, and technology.
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